Morgan Stanley on “The New Math of Sustainable Investing”

We believe that companies can “do well while doing good”—and new reports support that theory.

Morgan Stanley has an interesting article at The Atlantic examining the metrics of measuring the Impact Economy’s benefit to businesses. Increasingly, the evidence shows that acting in an environmentally sustainable and socially responsible manner also is good for a company’s bottom line. Savvy investors who follow these trends may fare well in the Impact Economy.

Click here to read “The New Math of Sustainable Investing” in The Atlantic.