Jean Case On The Emergence of Impact Investing

Tech pioneer and philanthropist Jean Case knows a thing or two about the Impact Economy. She and her husband Steve Case, a co-founder of AOL, created the Case Foundation in 1997 to address various social and environmental issues. So it isn't a surprise that she's able to outline in this Forbes column just how hot the Impact Economy is right now.

To support her optimism, Case notes investments from individual heavy-hitters like Bill Gates, Evan Williams and Reid Hoffman helped Change.org raise $25 million late last year. She also points out that major investment firms are targeting the sector, citing the world's largest asset management firm, BlackRock's announcement it is launching BlackRock Impact, an initiative that will allow clients to invest in for-profit ventures with a mission to address social and/or environmental concerns.